Academy

The “Trust Graph” Explained | AEO Academy | AEO2020 AEO2020 Back to Academy Academy 5 min read The “Trust Graph” Explained Google’s Knowledge Graph is a map of the world, composed of Entities (People, Places) and Edges (Relationships). Most people think of the internet as a collection of documents (web pages). Google thinks of it … The “Trust Graph” Explained

Schema 101: Speaking “Robot” | AEO Academy | AEO2020 AEO2020 Back to Academy Academy 4 min read Schema 101: Speaking “Robot” Schema is a translation layer. It turns ambiguity into certainty, and text into trusted data. To a human eye, looking at a website footer and seeing “555-0199” is obvious. That is a phone number. … Schema 101: Speaking “Robot”