Charles Heflin

Stop Using Spreadsheets for CRM

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Stop Using Spreadsheets for CRM | Automation Strategy | AEO2020 AEO2020 Back to Academy Automation 6 min read Stop Using Spreadsheets for CRM Spreadsheets are flat. Business is relational. “Client_List_v3_FINAL.xlsx” is a liability that is costing you time and data integrity. It starts innocently enough. You get your first client, and you put their name … Stop Using Spreadsheets for CRM

Why “10 Blue Links” Are Dead

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Why “10 Blue Links” Are Dead | AEO Strategy | AEO2020 AEO2020 Back to Academy AEO Strategy 5 min read Why “10 Blue Links” Are Dead The internet contract is broken. Users don’t want links; they want answers. If you aren’t the synthesized answer in AI search, you are invisible. For twenty years, the agreement … Why “10 Blue Links” Are Dead