Escaping Spreadsheet Hell | Business Workflows | AEO2020 AEO2020 Back to Academy Workflow 5 min read Escaping Spreadsheet Hell If you have ever emailed a file named “Budget_v4_FINAL_REAL.xlsx”, you are in Spreadsheet Hell. Here is your escape plan. Excel runs the world. It is a brilliant tool for calculation and modeling. But as a tool … Escaping Spreadsheet Hell
Automating Lead Follow-up | Sales Workflow | AEO2020 AEO2020 Back to Academy Workflow 4 min read Automating Lead Follow-up Speed is the only currency in lead conversion. If you rely on a human to check their inbox, you have already lost the lead. Imagine a potential client is searching for a service. They open three … Automating Lead Follow-up
The High-Velocity Code Stack | Modern Dev Architecture | AEO2020 AEO2020 Back to Academy Architecture 6 min read The High-Velocity Code Stack The myth that custom software takes 6 months and $100k to build is outdated. Here is how we build enterprise apps in days. For years, business owners faced a terrible choice: Buy expensive, … The High-Velocity Code Stack
From Project to Partner | Agency Growth Models | AEO2020 AEO2020 Back to Academy Agency Growth 5 min read From Project to Partner The feast and famine cycle of web design is a choice, not a requirement. Stop building websites and start building revenue streams. The traditional agency model is broken. You hustle to sell … From Project to Partner
The White-Label Playbook | Agency Growth | AEO2020 AEO2020 Back to Academy Agency Growth 4 min read The White-Label Playbook Stop trading hours for dollars. The strategy for scaling your agency is simple: Don’t build tech; rent it. The biggest bottleneck for digital agencies is fulfillment. You sell a project, and then your team gets … The White-Label Playbook
Voice Search Checklist | Tactical SEO | AEO2020 AEO2020 Back to Academy Tactical 3 min read Voice Search Checklist Optimizing for voice is no longer optional. Here is the tactical breakdown to get found by Siri, Alexa, and Google Assistant. Voice search isn’t “coming.” It’s already the primary interface for millions of users, especially for … Voice Search Checklist
The “Trust Graph” Explained | AEO Academy | AEO2020 AEO2020 Back to Academy Academy 5 min read The “Trust Graph” Explained Google’s Knowledge Graph is a map of the world, composed of Entities (People, Places) and Edges (Relationships). Most people think of the internet as a collection of documents (web pages). Google thinks of it … The “Trust Graph” Explained
Schema 101: Speaking “Robot” | AEO Academy | AEO2020 AEO2020 Back to Academy Academy 4 min read Schema 101: Speaking “Robot” Schema is a translation layer. It turns ambiguity into certainty, and text into trusted data. To a human eye, looking at a website footer and seeing “555-0199” is obvious. That is a phone number. … Schema 101: Speaking “Robot”
Schema Update: November 2025 | Technical SEO | AEO2020 AEO2020 Back to Academy Technical 3 min read Schema Update: November 2025 Google has shifted validation protocols. They now cross-reference “Organization” schema directly against Merchant Center return policies. Search engines are no longer satisfied with what you say you are. They want verification. The November 2025 … Schema Update: November 2025
The “Invisible” Deliverable | Agency Sales Strategy | AEO2020 AEO2020 Back to Academy Agency Growth 4 min read The “Invisible” Deliverable Design is visible. Backend AEO is invisible. Clients hesitate to pay for what they can’t see. Here is how to solve that problem. Every agency owner knows this struggle: You present a beautiful new … The “Invisible” Deliverable