AEO Academy
Schema Update: Nov 2025
Google now validates Organization entities via Merchant Center. Critical update instructions.
ConceptSchema 101: Speaking “Robot”
Schema is a translation layer. It turns text into data that LLMs can trust.
ConceptThe “Trust Graph” Explained
How Google connects your brand entity (Node) to authoritative sources (Edges).
TacticalVoice Search Checklist
4 tactical steps to optimize for Siri, Alexa, and Google Assistant.
Agency Growth
The “Invisible” Deliverable
Clients hesitate to pay for what they can’t see. Here is how to sell “Digital Confidence.”
StrategyThe White-Label Playbook
Don’t build tech; rent it. Scale your agency by selling “The Audit” as a product.
RetentionFrom Project to Partner
Escape the feast/famine cycle. Shift to AEO Maintenance Retainers for recurring revenue.
Automation & Tech
Stop Using Spreadsheets
Spreadsheets are flat. Business is relational. Why “Client_List.xlsx” is a liability.
DevThe High-Velocity Code Stack
Myth: Custom code takes 6 months. Reality: We build enterprise apps in days.
WorkflowAutomating Lead Follow-up
A 5-minute response time increases conversion by 400%. Automate it now.
WorkflowEscaping Spreadsheet Hell
Signs of chaos: version control nightmares and single-user locks. Here is the escape plan.